Hrithik Roshan to Represent Provogue

Bollywood actor Hrithik Roshan, son of actor-producer-director Rakesh Roshan, has been signed as brand ambassador for the designer outfits of Provogue. Hrithik is the most sought after Bollywood celebrity by the FMCG corporate after Amitabh Bachchan and Shah Rukh Khan. He is on equal footing with Aamir Khan, John Abraham and R Madhavan. Hrithik Roshan soared in the popularity charts after Ashutosh Gowarikar's ''Jodha Akbar'' was a huge hit worldwide. His next big budget home production ''Kites'' directed by Anurag Basu is also expected to be a huge hit at the box office. He is already filming ''Guzaarish'' with Aishwarya Rai which is being directed by Sanjay Leela Bansali.