Item songs Turn Gold Mines For Producers

The very mention of item number or song whatever it is, sends a thrilling wave among the youth and draws them to the booking counters. This type of titillating songs in films were prevalent in the past also but were only performed by vamps in concurrence with the film's story

Seperate artistes were there to perform these items. But nowadays every flick can have an item song, irrespective of its story and even the leading artistes too are ready to perform them. Such is the craze for them in the youth. Some songs even bring much publicity to the movie, like the recent one 'ringa... ringa... song from Aarya-2. Currently this song is making waves everywhere. Naturally audience will get curious to watch how it is performed in the movie. All these add up to the advantage of the film makers to fill their coffers